Chisnall, Peter M. <br/><br/>
Marketing research  analysis and measurement 
Peter M. Chisnall. 
 - 2nd ed. 
 - London  McGraw-Hill  1981 
 - xi, 391p. ill. 24cm. 
<br/><br/> Previous edition 1973 
<br/><br/><label>ISBN: </label>007084559X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research