Chisnall, Peter M. <br/><br/>
Marketing research  analysis and measurement 
Peter M. Chisnall. 
 - London  McGraw-Hill  1973. 
 - 308p. 23cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070840105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research