TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0131257331
PY  - 1996///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Marketing research
KW  - Methodology
N1  - includes bibliographical references and index
ER  -