Kinnear, Thomas C. <br/><br/>
Marketing research  an applied approach 
Thomas C.Kinnear (and) James R.Taylor 
 - 2nd ed. 
 - New York  McGraw-Hill  1983 
 - 698p. 25cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>007034745X 
<br/><br/><label>LCCN: </label>82-18699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing management