Kinnear, Thomas C. <br/><br/>
Marketing research  an applied approach 
Thomas C. Kinnear, James R. Taylor 
 - 4th ed. 
 - New York  McGraw-Hill  1991 
 - 856 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>0070347573 
<br/><br/><label>LCCN: </label>90-45494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing _ Management.