TY  - BOOK
AU  - Bellenger,Danny N.,1946-
AU  - Greenberg,Barnett
TI  - Marketing research: a management information approach
SN  - 0256019908
PY  - 1978///
CY  - Homewood, Ill
PB  - R. D. Irwin
KW  - Marketing research
KW  - Management
N1  - Includes bibliographies and indexes
ER  -