Bellenger, Danny N., 1946- <br/><br/>
Marketing research  a management information approach 
Danny N. Bellenger and Barnett A. Greenberg 
 - Homewood, Ill  R. D. Irwin  1978 
 - xv, 601 p ill 24 cm 
<br/><br/>Includes bibliographies and indexes 
<br/><br/><label>ISBN: </label>0256019908 
<br/><br/><label>LCCN: </label>77-79385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Management