TY  - BOOK
AU  - Luck,David Johnston
AU  - Wales,Hugh G.
AU  - Taylor,Donald Arthur
TI  - Marketing research
SN  - 0135575958
PY  - 1974///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
N1  - Bibliography: p. 453-462
ER  -