TY  - BOOK
AU  - Boyd,Harper W
AU  - Westfall,Ralph L
AU  - Stasch,Stanley F
TI  - Marketing research
SN  - 0256018383
PY  - 1977///
CY  - Ill
PB  - R. D. Irwin : Homewood
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -