Kinnear, Thomas C., 1943- <br/><br/>
Marketing research 
an applied approach / Thomas C. Kinnear, James R. Taylor. 
 - New York  McGraw-Hill  1979. 
 - xvi, 656 p. : ill. ; 25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0070347417 
<br/><br/><label>LCCN: </label>78-012770 //r852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management