Enis, Ben M. <br/><br/>
Marketing principles 
Ben M. Enis. 
 - 3rd ed. 
 - Santa Monica, Calif  Goodyear Pub. Co  1980. 
 - 647 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0830254846 
<br/><br/><label>LCCN: </label>79-27099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management