Enis, Ben M. <br/><br/>
Marketing principles 
the management process / Ben M. Enis. 
 - 2d ed. 
 - Calif  Goodyear Pub. Co. : Santa Monica  1977. 
 - xxii, 621 p. : ill. ; 25 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0876205678 
<br/><br/><label>LCCN: </label>76-019703 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management