Lancaster, Geoffrey,  1938- <br/><br/>
The marketing primer  key issues and topics explained 
Geoff Lancaster and Lester Massingham. 
 - Oxford  Heinemann Professional  1988. 
 - 241p. 25cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0434910929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing