McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm H. B. McDonald 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  1995 
 - xiii, 485 p. :  ill. ;  25 cm. 
 - Marketing series .
<br/><br/><label>ISBN: </label>075062213X  RM78.43 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Business forecasting