TY  - BOOK
AU  - Rice,Craug S.
TI  - Marketing planning strategies: a guide for small or meium - sized companies
SN  - 0850131464
PY  - 1984///
CY  - Chicago, Il.
PB  - Dartnell Corporation
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -