Rice, Craug S. <br/><br/>
Marketing planning strategies  a guide for small or meium - sized companies 
by Craig S. Rice 
 - Chicago, Il. :  Dartnell Corporation,  1984 
 - 436p.:  ill. ;  30cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0850131464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management