McDonald, Malcolm <br/><br/>
Marketing planning for services 
Malcolm McDonald and Adrian Payne 
 - Oxford  :  Butterworth-Heinemann,  1996 
 - x, 364 p. :  ill. ;  23 cm. 
 - The Marketing series .
<br/><br/><label>ISBN: </label>075062549X  RM102.21 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management