Kelley, Eugene J. (Eugene John) <br/><br/>
Marketing planning and competitive strategy 
Eugene J. Kelly 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1972 
 - xi, 132p. :  ill.  ;  23cm 
 - Foundations of marketing series .
<br/><br/>Index 
<br/><br/><label>ISBN: </label>0135583047 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management