McDonald, Malcolm. <br/><br/>
The marketing planner 
Malcolm H. B. McDonald 
 - Oxford  :  Butterworth-Heinemann,  1992 
 - 143 p. ;  24 cm. 
 - The Marketing series .
<br/><br/><label>ISBN: </label>0750617098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Marketing--Management