Cohen, William A., 1937- <br/><br/>
The marketing plan / 
William A. Cohen 
 - New York :  John Wiley & Sons,  1995 
 - 318 p. ;  28 cm. 
<br/><br/><label>ISBN: </label>0471580716  RM72.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management