Westwood, John <br/><br/>
The marketing plan  a practitioner's guide 
John Westwood 
 - 2nd ed. 
 - London  Kogan Page  1996 
 - 224 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0749418133  RM65.08 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management