Westwood, John <br/><br/>
The marketing plan  a practitioner's guide 
John West 
 - London :  Kogan Page,  1990 
 - 217 p. ;  27 cm. 
<br/><br/><label>ISBN: </label>1850919879 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing