McDonald, Malcolm. <br/><br/>
The marketing plan  a pictorial guide for managers 
Malcolm H. B. McDonald and Peter Morris 
 - London :  Heinemann,  1987 
 - 96 p. :  ill. ;  30 cm. 
<br/><br/><label>ISBN: </label>0434912239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management