Bonoma, Thomas V. <br/><br/>
Marketing performance assessment 
Thomas V. Bonoma, Bruce H. Clark 
 - Boston, Mass.:  Harvard Business School Press,  1988 
 - 202 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0875842038  RM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Evaluation