Cowell, Donald W. <br/><br/>
The marketing of services 
Donald W. Cowell 
 - London :  William Heinemann,  1984 
 - 340p. :  ill. ;  24cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0434902632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Profession--Marketing<br/>Service industries