Parsons, Leonard J.  1942- <br/><br/>
Marketing models and econometric research 
Leonard J. Parsons, Randall L. Schultz 
 - New York :  North Holland,  1976 
 - xiii, 300 p. :  ill ;  24 cm 
<br/><br/> Includes indexes 
<br/><br/>Bibliography: p. 273-293 
<br/><br/><label>ISBN: </label>0720486017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models<br/>Marketing research--Mathematical models