TY  - BOOK
AU  - Woodruff,Robert B
AU  - Hills,Gerald E
AU  - Cravens,David W
TI  - Marketing management perspectives and applications
SN  - 025601843X
PY  - 1976///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
KW  - Decision making
N1  - 'Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making.'; Includes bibliographical references
ER  -