Marketing management perspectives and applications 
/ edited by Robert B. Woodruff, Gerald E. Hills and David W. Cravens 
 - Homewood, Ill.:  R.D. Irwin,  1976 
 - ei, 433 p. :  ill. ;  23 cm. 
<br/><br/> 'Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making.' 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>025601843X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Decision making