TY  - BOOK
AU  - Wiechmann,Ulrich E
TI  - Marketing management in multinational firms
SN  - 0275558509
PY  - 1976///
CY  - Praeger
PB  - New York
KW  - Marketing
KW  - Management
KW  - International business enterprises
N1  - Bibliography: p. 94-103
ER  -