TY  - BOOK
AU  - Davis,Robert T.(Robert Tyrrell)
AU  - Boyd,Harper W
AU  - Webster,Frederick E
TI  - Marketing management casebook
PY  - 1984///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -