Marketing management casebook 
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr 
 - 4th ed 
 - Homewood, Ill.:  R.D. Irwin ,  1984 
 - xi, 609 p.:  ill.;  24 cm 
 - The Irwin series in marketing .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies