TY  - BOOK
AU  - Davis,Robert T.(Robert Tyrrell)
AU  - Boyd,Harper W
AU  - Webster,Frederick E
AU  - Boyd,Harper W.Marketing management casebook
TI  - Marketing management casebook
SN  - 0256023476
PY  - 1980///
CY  - Homewood, Ill
PB  - R. D. Irwin
KW  - Marketing management
KW  - Case studies
N1  - Previous (1976) ed. edited by H. W. Boyd and R. T. Davis
ER  -