Marketing management casebook 
edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr 
 - 3d ed 
 - Homewood, Ill :  R. D. Irwin,  1980 
 - viii, 744 p. :  ill.;  24 cm 
<br/><br/> Previous (1976) ed. edited by H. W. Boyd and R. T. Davis 
<br/><br/><label>ISBN: </label>0256023476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies