TY  - BOOK
AU  - Boyd,Harper W
AU  - Davis,Robert Tyrrell,joint comp
TI  - Marketing management casebook
SN  - 0256018375
PY  - 1976///
CY  - Ill
PB  - R. D. Irwin, Homewood
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -