Boyd, Harper W <br/><br/>
Marketing management casebook 
/ edited by Harper W. Boyd, Jr., and Robert T. Davis 
 - Rev. ed. 
 - Ill  R. D. Irwin :  Homewood,  1976 
 - ix, 710 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256018375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies