TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith K.(Keith Kohn).
AU  - Kotler,PhilipReadings in marketing management
TI  - Marketing management and strategy: a reader formerly Readings in marketing management 
SN  - 0135581222 (pbk.)
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing management
KW  - Addresses, essays, lectures
N1  - Includes bibliographical references ad index
ER  -