Marketing management and strategy :  a reader formerly Readings in marketing management / 
edited by Philip Kotler, Keith Cox. 
 - Rev. ed 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1980. 
 - xii, 432 p.:  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references ad index. 
<br/><br/><label>ISBN: </label>0135581222 (pbk.)  9.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Addresses, essays, lectures.