Britt, Steuart Henderson, 1907- <br/><br/>
Marketing management and administrative action 
/ by Steuart Henderson Britt and Harper W. Boyd, Jr 
 - New York :  McGraw-Hill,  1963 
 - xiv, 772 p.:  illus.;  25 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>63-020443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing