Dalrymple, Douglas J.,  1934- <br/><br/>
Marketing management :  text and cases / 
Douglas J. Dalrymple, Leonard J. Parsons 
 - 6th ed. 
 - New York :  John Wiley & Sons,  1995 
 - 984 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0471600024  RM45.33 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies