Dalrymple, Douglas J.,  1934- <br/><br/>
Marketing management :  text and cases / 
Douglas J. Dalrymple, Leonard J. Parsons 
 - 2d ed. 
 - New York :  Wiley,  1980 
 - xii, 721 p. :  ill. ;  24 cm. 
 - Wiley series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0471036064  17.95 (est.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management--Case studies