TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: text and cases 
SN  - 047103584X
PY  - 1976///
CY  - Santa Barbara, Ca.
PB  - Wiley
KW  - Marketing management
KW  - Case studies
N1  - 'A Wiley/Hamilton publication'; Includes bibliographical references and indexes
ER  -