Dalrymple, Douglas J.,  1934- <br/><br/>
Marketing management :  text and cases / 
Douglas J. Dalrymple, Leonard J. Parsons 
 - Santa Barbara, Ca. :  Wiley,  1976 
 - ix, 643 p. :  ill. ;  26 cm. 
 - Wiley/Hamilton series in marketing .
<br/><br/> 'A Wiley/Hamilton publication' 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>047103584X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management--Case studies