TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: strategy and cases 
SN  - 0471098477
PY  - 1983///
CY  - New York
PB  - Wiley
KW  - Marketing management
KW  - Case studies
N1  - Previous ed.: 1980
ER  -