Dalrymple, Douglas J.,  1934- <br/><br/>
Marketing management :  strategy and cases / 
Douglas J. Dalrymple, Leonard J. Parsons 
 - 3rd ed. 
 - New York :  Wiley,  1983 
 - xiii, 821 p. :  ill. ;  25 cm. 
 - Wiley series in marketing .
<br/><br/> Previous ed.: 1980 
<br/><br/><label>ISBN: </label>0471098477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing management--Case studies