Bradley, Frank <br/><br/>
Marketing management  providing, communicating and delivering value 
Frank Bradley 
 - London :  Prentice-Hall International,  1995 
 - 990 p. :  ill. ;  23 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130653438  RM55.86 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management