Dickson, Peter R. <br/><br/>
Marketing management 
Peter R. Dickson 
 - 2nd. ed. 
 - Fort Worth, TX :  Harcourt Brace College Pub.,  1997 
 - 813 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0030177421  RM186.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management