Howard, John A <br/><br/>
Marketing management  operating, strategic, and administrative 
John A Howard 
 - 3rd ed. 
 - Homewood, Ill. :  Richard D. Irwin,  1973 
 - 560 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0256002274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management