Davis, Kenneth R. (Kenneth Rexton), 1921- <br/><br/>
Marketing management / 
Kenneth R. Davis. 
 - 4th ed. 
 - New York  Wiley  1981. 
 - xix, 778 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>047105948X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management