Mason, Joseph Barry <br/><br/>
Marketing management 
J. Barry Mason, Hazel F. Ezell 
 - New York :  MacMillan,  1993 
 - xix, 714 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023769211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management