Lancaster, Geoffrey,  1938- <br/><br/>
Marketing management 
Geoff Lancaster, Lester Massingham 
 - London :  McGraw-Hill,  1993 
 - 383 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0077074203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management